Your Blue Sombrero website can integrate Facebook Pixel tracking, Google Analytics, or both! Google Analytics helps track how many visitors come to your website, where they come from, what pages are most visited, and much more, while Facebook Pixel connects these stats to Facebook ads and campaigns your organization is running.
Steps to Configure Facebook Pixel tracking and Google Analytics:
Then, flip back over to your site and go to Website >> Analytics.
Paste the appropriate information in the associated field, then click Update.
For Google Analytics - you'll receive an email in 7 days showing site usage: locations where people are viewing your site, usage in comparison to the previous year or week, and how people are being directed to your website.
For Facebook Pixel - use the Pixel Set-Up Guide to configure the settings and verify you've installed the pixel correctly.